Why Lucies?

Women face common problems

Despite our massive differences in language, religion, culture and economic status, women the world over are stuck in conversations about pay parity and #metoo reform, basic human rights and fair representation as well as our ability even to be safe in our own homes, in our relationships and in the wider community. No matter where we live, women are commonly treated as though we were a minority cause, though we are half of the population who grow the entirety of the population. In Aotearoa New Zealand, where Lucies began, this is no different.

Unfortunately change doesn’t come quickly when you are in the position that women are in. Currently to get access to the same representation, respect and entitlements as men enjoy, we need to go through the very establishments that were built by men. These establishment of course all absentmindedly serve the interests of men first. While we wait for genuine change for all women in all walks of life, we are commonly encouraged to regard our bodies as our greatest source of power, through our attractiveness and sex or our powers of baby making and motherhood.

Well, there is another superpower as women that we all have, that we could be using right now, together, to generate representation, respect and entitlement for ourselves and people of minority genders without having to ask permission. And that’s our combined commercial spending power. Enter Lucies.